NAME YOUR CAMPAIGNPretty simple, you’ll want to name your campaign something that will reflect, at a glance, what your campaign is all about. The reason for this is to set this campaign apart from the other campaigns in your account, and trust me, down the road, it will save you a lot of time.
BUDGETNext up, we have budget. You’ll see here just below the words “Budget” that our advertising model is CPM. What this means is that you pay to have your ad displayed 1000 times. So whatever bid amount you enter in the space below will be what you pay for 1000 pageviews on POF. Now, you’ll see that the minimum bid is $0.13. That buys you some really cheap traffic. So why bid higher? Well, how high you bid determines the quality of the traffic that you receive. For example, if you bid $.20 you’ll get cheap traffic, but your ads will be shown to users who have seen ads like yours 20 times already, and may be less responsive to your ads than users who haven’t seen an ad like yours yet. So there are benefits to bidding higher.
TARGETINGBelow that we have targeting options, so think about who would be interested in your offer. Next, think about who would not be interested in your offer. Today I’ll be promoting Match.com to women in the US between the ages of 25-30.
ADD A CREATIVENext, we’re going to move to the ‘Add a Creative’ section. To start off, we’re going to fill in the creative name field. Why must we name a creative? So that we can track and see which creatives are performing well and which ones aren’t. So I’m going to name this creative MatchUSF2530 - 1. This will tell me that the creative belongs to this specific campaign, and is the first image. For my next ad, I’ll do MatchUSF2530 - 2, and so on.
CREATIVE TYPEBelow that, we have the ‘Creative Type’. Click on the size that you’d like to run -- making sure that you have an ad saved on your computer with the exact size requirements. I’m going to choose the Small ad (110 x80) so I have to fill in the ‘Title’ and description. The title is the headline of your ad, so make it catchy (my example below is not so catchy but will give you an idea for the layout)
DATESOkay up to the top right, we’re going to look at the dates. It’s pretty simple -- set your start date, and if you only want your ads to run for a set amount of time -- enter an end date. If you leave it blank, your ads will run indefinitely.
DELIVERYBelow that, we have ‘Delivery’. Here we’ll enter the amount we’d like to spend per day. The minimum that can be entered here is $15, so I’ll set it at that for now. Right below that, I have the option to ‘Distribute ASAP’ or to ‘Distribute Evenly’. Typically newer advertisers want to distribute evenly so that they spread their daily spend throughout the day. For those who want to spend more in their campaigns, the ‘Asap’ option is the better choice.
FREQUENCY CAPNext, we have the ‘Frequency Cap’ what this represents is the number of times that you’d like your ads to be seen by a user in a 24 hour period. If you set it at. You can choose to have your ad seen by a user 5 times per day, for example, or you can choose for them to see it 5 times per hour, or per login. If you’d like to limit your impressions in the beginning, then choosing a low frequency cap and setting it to the ‘per day’ option would be beneficial. For those seeking more volume, you’ll want to choose the per visit option.
VALUE OF CONVERSIONBelow that, we have “Value Of Conversion”. This is a purely optional place to place the amount that you will make each time you make a conversion so that you can see approximately how much money you’re making. This number won’t be tallied unless you’ve implemented our conversion tracking pixel -- and that’s a lesson for another day. Feel free to leave it blank if you prefer!
UPDATE CAMPAIGNLastly, we’re going to click the ‘Update Campaign’ button in the bottom right half of the screen. Voila! You’ve created your first campaign.