FAQ

New to POF advertising? Here is a list of commonly asked questions that we hope you will find helpful. Please feel free to contact us if you need assistance. We are happy to help you achieve success through POF!

Ad Sizes, Placements, Costs

Q: Where will my ad be seen? What are the ad sizes?

A:
Small 110x80’s & 110x310’s Inbox, search, online, chemistry, Viewed Me, My City, New Users, Sent Msg, Will Respond, My Matches
Horizontal Banners 728x90’s: Same as the 110x80/310x110 but only shows up if the bid for your banner exceeds the bid for the three 110x80 or 310x110 sized ads that compete for the spot
Vertical Banners 160x600: User messages, Favourites
Big Square 300x250's: Profiles

Q: Where in the ad server do I find the option to choose the ad size?

A:
If you are creating a new campaign, open your account, click the big green 'create campaign' button at the top of the page, and, if your deposit is less than $1000, it will default to the "Small-Ads" option. Under the "Add a Creative" section, you'll see two ad sizes beside the words "Creative Type". For an existing campaign, click on your campaign name to take you to the 'Manage Creatives' Page. Here you will see a section near the top left of the page reading "Creative Type". There you will see the option to select either a Small Ad (110x80) or a Small Banner (310x110). .You can upload a .jpg, .jpeg, or .png, as long as it is within 50kb in file size. Please note the 110x80’s will resize but the 310x110’s must be exactly those dimensions.

Q: How much do ads Cost?

A:
Ad prices:
$25 Deposit -- 110x80's, 110x310's
$1000 Deposit -- 300x250's, 160x600's and 728x90's

Getting your Ad Live

Q: Are my ads approved? I can’t seem to get them running.

A:
Check to make sure that you have uploaded creatives into your campaigns. Take a look at the ads that you have created and ensure that you have populated them with a title, description, picture (aka ‘creative’) and properly-working url.

Q: How long is the wait for ad approval?

A:
Our ad approval team is in office between 9am-5pm PST and ads always get looked at before end of day. If you submit an ad after 5pm PST please be patient as our team will not receive it until the following day.

Q: My creatives have been approved, but my ads not running. What should I do?

A:
Check to ensure that you:
a) Have funding in your account
b) Haven’t targeted such a small niche that your bid can’t buy you impressions
c) Don’t have a campaign end date set in the past. If you extend the date, the ad will run. In order to adjust your campaign end-dates, go to the ‘EDIT CAMPAIGN’ page, where you can adjust all your targets and dates. If you’re not sure how, take the following steps:

1) Open up your account to the page with the big green 'Create Campaign' button at the top.
2) Look below the graph where it reads "View: Running".
3) Click there and select "All" in the dropdown menu. Below, your campaigns will appear.
4) Click the word ‘Edit’ beside the campaign name of your choice.
5) This will bring you to the "EDIT CAMPAIGN" page where you will see the little calendar option in the upper right corner. Adjust your end date so that your campaign can resume.
6) You'll want to do this for each campaign that you wish to resume (whose date has passed).

Q: I made some changes to my ads. Do I need to re-upload them all or is there a way around this?

Good news, there’s no need to upload your ads again (unless the change you made was to the creative). Once you edit an ad you can resubmit it for approval -- no need to re-upload! Just in case you're not sure how to resubmit ads, here are the directions:

1) Open up your account to the page with the big green 'Create Campaign' button at the top.
2) Look below the graph where it reads "View: Running".
3) Click there and select "All" in te dropdown menu. Below, your campaigns will appear.
4) Click on the campaign name of your choice and it will open the "MANAGE CREATIVES" page where you will see your creatives.
5) Click ‘Edit’ to the right of each creative that you want to submit again
6) A box will pop up with the option to ‘Update Creative’. (see a picture of it here: http://screencast.com/t/5xXs5Et0QI7)
7) Click that and your ad will go back to the queue for approval!

Creatives

Q: When I created my campaign I downloaded an image but it did not show up in the preview box, how can i view my campaign to make sure my photo was added?

A:
The picture will not preview when you upload the picture. However, once an ad is uploaded and your campaign is created, simply click into your campaign to see your ad as it will appear on POF.com

Q: How do I change or remove the picture (aka ‘creative’) in my campaign?

A:
There is no way to swap out a picture (aka creative) with another one in an ad because the stats for that ad are already there would be associated with your old picture. For this reason, we offer the ability for you to deactivate the current image (simply check the box next to the green "Active" and it will become “Inactive”) and upload a new ad into the campaign so that your stats for that new ad can start from scratch.

In order to add another picture to the current campaign, do the following:

- Open up your account to the page with the big green 'Create Campaign' button at the top.
- Look below the graph and select all the checkboxes that to the campaigns you’d like to see (Running, Paused, Cancelled, Requires Funding)
- Below, your campaign(s) will appear.
- Click on your campaign name, and it will open the "MANAGE CREATIVES" page where you will see your creative and ad text (If you wish to delete the creative, click the word ‘Delete’ beside the red ‘X’ and it will be removed)
- Here you can upload your creative and add text -- and you can upload as many as you’d like into each campaign (Here’s a screenshot: http://screencast.com/t/YToqpeDKNk) be sure that your ad is within the EXACT size requirements.

Q: Can you give me some feedback on the creative I’ve chosen?

A:
We are always happy to share ideas and give feedback! When someone has only a few ads we recommend trying out a variety of different creatives. To use one picture is to put all your eggs in one basket, so to speak. Since it does not cost more money to create more ads, it's a great opportunity to see what works and what doesn't work. We recommend between 5-10 images.
RE: Images for dating ads- Here’s a great blog from Mr.Green about what works/doesn’t work: www.mrgreen.am/plenty-of-fish-ads/what-works-on-plenty-of-fish-images/

Q: Can I use animated GIF or flash banners? What is the maximum file size for a creative IAB banner?

A:
Animated GIF banners are only available in our larger IAB size banners (requires $1000 deposit). Flash isn't available though. The maximum file size for each ad (regardless of ad size) is 50 KB.

Q: How many creatives (images) can I use per campaign?

A:
Good news -- you can have AS MANY CREATIVES as you want in a single campaign. So once you create one, you can just keep uploading ads within it so that they all fall nicely into one group -- and they automatically all share the same targeting. A good idea though would be to tweak the targeting in each campaign, and add more photos to each so that you can nicely split-test multiple campaigns promoting the same offer! We really recommend that, since split-testing is the key to unearthing the most responsive demographics and attention-getting images. This way, you are able to de-activate the under-performing ads or campaigns while focusing on the lucrative ones. Here's an image that shows you the steps of adding a creative within a current campaign: http://screencast.com/t/YToqpeDKNk)

Q: Where do I get images from?

A:
You need to own the rights to the images you use, so buying them from a stock photography site (such as istockphoto.com). Since images need to be within the exact size requirements (for advertisers with less than $1000 in spending, your size options are the 110x80 and the 310x110), buy some images, then resize them with free tools such as Microsoft Paint -- or whatever tools you have on hand. If you shrink an image that has writing in it, make sure that it is still legible or the image will be declined.

Q: I’d like to post a banner ad. What sizes are available?

A:
For advertisers with deposits of 1K or more, POF offers 3 banner sizes: 728×90, 300×250 and 160×600. We have some tips on how to optimize them too! See our blog post: http://blog.ads.pof.com/2011/03/11/banner-ad-tip-from-one-of-pofs-biggest-advertisers/

Nifty POF Features/Tools

Bulk Creatives Uploader

Q: What is the bulk creatives uploader?

A:
The POF Bulk Uploader (located on the ‘Manage Creatives’ page) is a free tool that creates the 110x80 ads pretty quickly. You can input up to 10 different creatives and 10 different ad copies at a time and it will create up to 100 ads combining the different texts with different images. It's a great way to see which combinations are the most effective! The Mr Green's uploader tool is a great option -- it is not an offical POF.com product, but definitely worth checking out!

If you’re interested in bulk editing your daily budgets or campaign bids, click the ‘Bulk Campaign Management’ hyperlink located in the upper right side of the Main screen.

Demographic Search Tool

Q: What is the demographic search tool and how do I use it?

A:
Here is a link to the demographic search tool. http://www.pof.com/demographicInterests.aspx
Here is a video explaining it: http://www.youtube.com/watch?v=k2zB5Bam_5k

Q: I’m wanting to use the demographic interest tool to get some targets. Is it common that people will type their profession into the tool as interests? In other words if I type in “nursing” and “nurse” does that pull from just what the user inputs as interest and/or does it pull from a professions field as well? Does the interest tool pulls from other parts of their profile, and that is that a good indicator, or should I stick to interests like “sports”, “knitting” and things like that?

A:
Usually people don't fill out interests so that's why I don't recommend that you rely too heavily on that tool. It is MUCH better to your own split testing.

Delivery

Q: How do I control how many times a user sees an ad? I want users to only see my ad a handful of times each day.

A:
In order to limit your ad distribution to the lowest amoun simply edit the "Delivery" section of the "Create A New Campaign" (for first time users) or the “Edit CAMPAIGN” page for those who have already created a campaign, as you can see here: http://screencast.com/t/B7cSCha7Ul

Dynamic Insertion Tags

Q: Which dynamic instertion tags are available?

A:
As per this great blog post by Brennen Noble, The dynamic tags are variables on POF that get replaced with the specific information you are calling for from a users profile. The 3 tags available are as follows:

{gender:default} –> Replaced by the gender of the user
{age:default} –> Replaced by age of the user
{state:default} –> Replaced by name of the state/province that the user resides in. (Works for UK users as well.)

Q: Does the {state:} tag works in all offered countries, or just the US and Canada?

A:
The state tag works in all countries that we serve, but not all states are included. If you want to see if a particular state is available, check out your target options under 'State' for the country of your preference and you will be able to see which are included.

Copy Campaign

Q: I found the copy campaign button but how to use it? I have a campaign that I want to target to different age groups without doing each one individually. Can that be done? I just want to copy the campaign and add different age groups.

A: Yes you can copy your campaign as many times as you like and then make the adjustments to each (to set each apart). For example, if you want to split test a campaign to different age groups, click 'copy campaign', then refine the name to add the age group bracket that you will be reaching, then go into the 'Paused' campaigns to make your edits and to 'Resume' the campaign

How To Pause, Resume or Cancel Campaigns

Q: I want to put my campaigns on hold for a few hours and restart them again. How do I do that?

A:
Easy! Here’s how:

1) Open up your account and you’ll immediately see a page with the big green 'Create Campaign' button at the top. This is the page you want to be on.
2) Look below the graph and click ‘View’.
3) There you’ll see the drop-down menu and you’ll want to select ‘All'. There you can see all your campaigns with the stats beside them.
4) Click the square boxes to the left of the campaigns you wish to Run/Cancel or Pause and click the either the green "Resume Campaign" play button, the red Cancel button or the blue Pause button above the campaigns.

Contact Us

Q: Hi, in the support menu the reply column indicates "Y", I assume it means that this ticket has been replied to? However, I haven't got a response for it yet. Just wondering if the Y means that support has replied to my request.

A:
I realize that this will sound completely backwards, but this is how it works: the "Y" shows you that you have responded...since you have posed the question, it defaults to "Y". If we pose a question to you, you'll see an "N", which will mean you have not replied.

Q: Why is no one responding to my messages on the ‘Contact Us’ page?

A:
Simply go to the 'Contact Us' page where you submitted your messages and click on the date of each message you sent. There your messages, and our replies will appear. If you submitted questions outside the hours of 9-5 PST on weekdays, then your questions will not be answered until an account manager returns to the office.

Our Bidding System

Q: What is the campaign ‘bid’ and why is 40-80 cents recommended?

A:
Our self serve platform is run on a CPM (Cost Per Thousand Impressions -- ‘M’ is the Roman numeral for Thousand) system, not CPC, so you pay to have your ad displayed 1000 times. Its an open bid system, and the average bid is around 40 to 80 cents to remain competitive, depending on your demographic. For more info, see our blog:

Q: Is there an advantage to me paying more than the .10 for the CPM?

A:
The 2 advantages of a competitive CPM are: 1. Better placement. Ads are displayed based on CPM price so the highest bidders get their ads shown to the audience first. So at minimum bid, you're getting people who have already seen 20-30 ads.
2. More volume. So with better placement, means a better chance to fill your daily budget.

So basically if you're spending $5 to make $20, that's a great ROI but at the end of the day you've only made $15. We’d rather you spend $100 to make $50 or even $500 to make $100. So your bottom line is bigger.

Q: How much more should I bid for the iab’s than a 110x310 sized ad?

A:
If you want to place a 300x250 or 160x600-sized iab ad, you should bid approximately 30% higher than you would for a 110/310 ad. However, the 728x90’s are an exception as they only show when the bid for the 1 banner exceeds the bid of the (3) 110x80/310x110’s.

Q: What demographics are currently under-targeted? I’m wanting some cheap traffic for my offers!

A:
Even though the United States has 60% of our traffic, Canada and the UK has more unsold inventory! For statistics check out our blog: http://blog.ads.pof.com/2011/03/21/traffic-where-is-it-cheapest-on-pof/

Q: What’s an average CTR?

A:
On average CTR is 0.15% on POF. That being said, the most valuable statistic is your conversions. That is why a great product or landing page is as important as a finely tuned ad.

Q: Regarding only 110x80 and 310's? Do they have a different bid structure? Are text ads cheaper than 310's for the same quality of traffic?

A:
Text ads and the 310's are the same price and receive the same quality traffic. The advantage of the text ads over the 310 banners is the ability to use dynamic insertion tags. And the advantage of a 310x110 over a 110x80 text ad is that you have creative freedom and do not need to adhere to the structured 110x80 format.

Where do I find..? (Troubleshooting)

Q: What happened to the campaign that I created? It’s not in my account!

A:
If you can’t see a campaign that you have created, chances are, is not currently running, so an extra step is required to see it. Let me walk you through the steps:

1) Open up your account to the page with the big green 'Create Campaign' button at the top.
2) Look below the graph where it reads "View: Running".
3) Click there and select "All" in the dropdown menu. There, your campaign will appear.
4) Click on ‘Edit’ beside campaign name, and it will open the "EDIT CAMPAIGN" page where you will see the little calendar option in the upper right corner. Here you will want to double check to make sure sure that you have included a campaign date that is in the future (often end dates have passed which is why your ad may not be running), Adjust your end date so that your campaign can resume.

Q: Why isn’t my ad running? Everything looks ok to me!

A:
There are a few reasons why your ad may not be running.
Here’s a checklist:
- Campaign End Date has already passed (see previous question)
- No Geographic targeting
- No funds
- Targeting is too specific
- Daily quota has already been reached (your max daily spend has been spent)
- You have not added a creative and ad copy (Please double check to ensure it is there)
- Your creatives are still pending or have been declined
- You have cancelled or paused your campaigns

Make sure that you have included a Geographic Target (see image below).

If you’ve received a decline message that includes the words "Landing Page: Ad must be in the correct language for the country you're targeting..." it means that you need to include a geographic target so that we know where to run your ads; because with no geographic targets, your ads would be run in 8 countries -- not all of them English speaking! In order to put your advertising dollars to best use, refine your targeting so that your ads will go to the audience who you think will appreciate them most.
Here's how to add your target:

1) Open up your account to the page with the big green 'Create Campaign' button at the top.
2) Look below the graph where it reads "View: Running".
3) Click there and select "All" in the dropdown menu. Below, your campaigns will appear.
4) Click ‘Edit’ right beside the the campaign name of your choice.
5) This will bring you to the "EDIT CAMPAIGN" page where you will see the targeting options available.

We recommend geography (no more than one country per campaign), age, gender and 2 more targeting variables of your choice. When you see what converts, get more specific. When you add these targets, you’ll need to resubmit your ads for approval.

Q: How do I resubmit my ads?

A:
In order to resubmit your ads to the approval queue, do the following:
1) Open the "MANAGE CREATIVES" page and click on the campaign name that you'll be re-submitting
2) Click ‘Edit’ to the right of each creative that you want to submit again
3) A box will pop up with the option to ‘Update Creative’. (see a picture of it here: http://screencast.com/t/5xXs5Et0QI7)
4) Click that and your ad will go back to the queue for approval! Do this for each ad that you'd like to re-submit (sorry, there's no bulk option).

Creative and Ad Copy Is Missing

A:
When a user is not able to view their creative and/or text of their campaign, it means that it is either not currently running or not there at all.
Here is how to check:
- Open up your account to the page with the big green 'Create Campaign' button at the top.
- Look below the graph where it reads "View: Running".
- Click there and select "All" in the dropdown menu. There, your campaign(s) will appear.
- Click on your campaign name, and it will open the "MANAGE CREATIVES" page where you will see your creative and ad text.
- Here you can upload your creative and add text -- and you can upload as many as you’d like into each campaign (Here’s a screenshot: http://screencast.com/t/YToqpeDKNk) be sure that your ad is within the EXACT size requirements in order to guarantee upload.
- Once you've done this, Click on your campaign name at the top of the page beside "MANAGE CREATIVES".
- This will bring you to the "EDIT CAMPAIGN" page where you can add all your targets. We recommend geography (no more than ONE country per campaign), age (increment of 5-10 years), one gender and 2 more relevant targeting variables of your choice. When you see what converts, get more specific.

Targeting

Blog Posts:
Q: Does your system show how many users are in a certain area? For example, if I want to advertise to people in a specific city, how would I accomplish it?

A:
Here is a great rule of thumb: if the page you’re trying to edit from reads ‘MANAGE CREATIVES’’ in the top lefthand corner, you are not in the right space to edit (it is common to click ‘Edit’ or ‘Creative Criteria’ at the bottom of the page but this is not the editing you’re looking for). Instead, click your campaign name listed beside ‘MANAGE CREATIVES’’ at the top left of the page. This will take you to the ‘EDIT CAMPAIGN’ page, where you can adjust all your targets.

If you did add some creative criteria in the 'Add Target Criteria' box, go in there and remove anything you added so that your campaign can run.

Once that info is removed, resubmit your ad(s) to the queue by Clicking ‘Edit’ to the right of each creative that you want to submit again.

A box will pop up with the option to ‘Update Creative’. (see a picture of it here: http://screencast.com/t/5xXs5Et0QI7)

Click that and your ad will go back to the queue for approval!

Q: I am having trouble editing my targets in an existing or former ad of mine. How do I do this?

A:
We don't break out the numbers for competitive reasons, but if you want to target an audience in a particular area, you can absolutely do that!
1) Go to your campaign page, click 'Select' at the top of the 'Targeting' section and it will reveal a scroll down menu.
2) Click on 'ZIP/Postal Code' and then input your country of choice below.
3) Next, input a central zip/postal code with the mile radius of your choosing. This will target your nearest users.

Q: Tell me about the login count target function.

A:
The low login count target option is a really powerful one that we encourage users to test out. The reason for this is that ads that are exposed to brand new users tend to do better. You can imagine the effectiveness of your ad after the person's seen 20 ads already. Here’s a great blog post about it: http://pofprimer.com/research/case-studies/pof-login-counts/ Here’s a picture of it in the ‘Edit Campaign’ page: http://screencast.com/t/8abE9If9l

Q: I’m getting the following message: “This is the default creative. Adding target criteria in the default creative may make a campaign not show any ads in POF.” What am I doing wrong?

A:
It sounds like you are in a pop-up page called ‘ADD TARGET CRITERIA’ (top lefthand corner of the box). Close this box. You will now be in the ‘MANAGE CREATIVES’ page (as indicated in the top lefthand corner). Click your campaign name listed beside ‘MANAGE CREATIVES’ and you will be taken to the ‘EDIT CAMPAIGN’ page, where you can adjust all your targets. Delete everything you have under “Edit Target Criteria” as this is a tool for very advanced users.

Q: Why can’t I use both country, province and postal code in my targets. Isn’t the more information the better?

A:
I can understand how this can be confusing. Let me clarify. If you put the target Canada, then know that you will be targeting all of Canada. If you want to enter a zip code, then you will need to remove your initial country targeting, because for the system cannot target both a broad and a focused location target at the same time.

Q: Is there a general rule of thumb when it comes to session depth targeting? Is it generally advisable to target >3 or >5 or <50, <100 etc? Or is this something that just needs to be tested on a campaign-by-campaign basis?

A:
There is no rule of thumb with session depth targeting -- it goes by a campaign by campaign basis. It's important that you only do one session depth test at a time (because if you test 2, then the earlier session depth may have an impact on later session depth IF The user is shown the same ads). So if you had 2 campaigns hitting the same demographic but had different ads in them, you could test session depth that way.

Q: How Do I remove targeting from a campaign?

A:
- Open up your account to the page with the big green 'Create Campaign' button at the top.
- Look below the graph where it reads "View: Running".
- Click there and select "All" in the dropdown menu. There, your campaign(s) will appear.
- Click on the word 'Edit' beside the campaign name of your choice, and it will open the "EDIT CAMPAIGN" page where you can edit all your targets.
- In order to remove targets, first click 'Remove' to the right of the existing targets

Targeting For Small Budget Campaigns

Q: I am running a campaign with a $5 daily limit. How can I be charged $1.20 - 3 seconds after I activate my Campaign? I find it rather hard to believe that there were 6 clicks in less than 3 seconds!

A:
If your targeting is very broad, you will receive a lot of traffic in a very short period of time. POF.com gets over 7 billion impressions/month. $2 spend in a few seconds is realistic, If you are targeting millions of people (ie, broad age groups, multiple countries, no selected gender, etc). Rein it in. We recommend that you choose geography (no more than one country per campaign), age (a 5-10 year age bracket), one gender and 2 more relevant targeting variables of your choice. When you see what converts, get more specific.

Funding

Q: How do I add funds into my account?

A:
Easy peasy! Here are the steps:

- Open your advertising account
- Click on "Manage Funding" in the upper right side of the screen
- Beside the words "Fund My Account With" (upper right side), enter the amount you wish to fund in the box
- Click "Submit Funding" (lower right side)
- Voila! Your funding should be posted within five minutes.

Q: I’d like to disable the auto-replenish function in my account. How do I do this?

A:
Easy! Open your account to the ‘Manage Funding’ page. Unclick the box beside “Automatically Replenish My Account”. Here’s a pic: http://screencast.com/t/iBecpyPnB

Q: I am not able to add more money to my POF advertising account. Why is that?

A:
To unlock your account, we need to verify you. Please send us a scanned copy of your id and credit card to cyndi@pof.com.

Q: POF is not accepting my credit card. What’s wrong?

A:
Give your bank a call to make sure that they aren't blocking POF payments. At times this happens, since we are not located in the U.S. If your country is not listed within the options on POF, then your option for payment is Paypal or wire.

Q: My bank placed a temporary ban on my card. Even though the ban has been lifted, I am having trouble accessing my POF advertising account. Could you please let me know what to do?

A:
Our system places a 24 hour ban on blocked cards. Once your bank has approved your card again, hang tight until the 24 hour period has passed. You’ll be up and running in 24 hours. If after that time period you are unable to access your account please contact me at cyndi@pof.com.

Q: My credit card is out of date. How to I add a new one to my account?

A:
Open your account to the "Manage Funding" page. To the middle-left of the page, you will see the words "Credit Card Registration" highlighted in blue. Beside these words is an image of a pencil and the word, "Modify". Click that word and you will be able to update your cc info!

Q: Where can I find invoices for my deposits? I need them for tax purposes.

A:
Invoices can be found in the "Manage Funding" page of your advertising account. Simply open your account, click on “Manage Funding” in the upper right hand side of the screen, scroll down (below your cc information) and you will see the "Invoices" section. Select a pay period and your invoice for that time period will appear. Hope this helps!

Q: Can you refund my account?

A:
As stated in our payment terms, all sales are final on POF. A link to these terms are available to you when you on the ‘Manage Funding’ page with the words, "by clicking "Submit Funding", you agree to Plentyoffish Media Inc.'s Payment Terms & Conditions." The information is hyperlinked with our terms page: https://ads.pof.com/ui/documentation/Guidelines.aspx?view=payment. To see a screenshot of what I mean, see: http://screencast.com/t/yidVan4Qu9Ls and http://screencast.com/t/MmnTsw49E.

If you'd like help optimizing your campaigns, reach out and I'll help as best I can.

Q: How do I manage my daily maximum spend?

In order to edit daily maximums do the following:

1) Open up your account to the page with the big green 'Create Campaign' button at the top. 2) Look below the graph where it reads "View: Running". 3) Click there and select "All" in the dropdown menu. Below, your campaigns will appear. 4) Click on the campaign name of your choice and it will open the "MANAGE CREATIVES" page where you will see your creative. 5) Click on your campaign name at the top of the page beside "MANAGE CREATIVES". 6) This will bring you to the "EDIT CAMPAIGN" page where you will see the word "Delivery" on the right side of the page (highlighted by a blue stripe). Under this you'll see the "Max Daily Spend" option, where you'll input your daily budget for that campaign (do this for each campaign that you're running). Do know that budgets under $15 per day may run over somewhat, depending on how broad your audience is.

Q: Why am I being billed an extra dollar when I make my deposit?

A:
$1 is charged by POF and within a few days, $1 reversal. POF is simply ensuring that your cc is working before withdrawing the full deposit.

On my online CC statement I can see that POF authorized my credit card because it successfully charged $1 but I keep getting errors that it's not a valid card. I have credit and card is in good standing, double checked address, ccv and expiring = all good. Plus I've previously used this card. I'd like to put money in my advertising account. Can you please push through transaction, please?

A:
We recently increased the security of our payment processor so the #1 reason is the address. Are you sure the card is not registered to a previous address? Are there dashes in the address?

Q: The Advertising platform displays the following charges, yet according to our bank statements we are seeing slightly higher charges on the account. Can you explain why we are being billed differing amounts than is being seen in the ads platform?

A:
This sounds like you are being charged currency exchange fees. The numbers closest to your auto-refill amount would be the deposit exchanged and the extra amount looks like fees from the bank for performing a currency exchange. Mastercard charges these fees to our clients outside of Canada. We recommend using another credit card, such as Visa, in order to avoid these fees.

Q: How do I get paid?

A:
Earnings come from your affiliate network, POF is just a publisher so you pay us, not the other way around. ; )

Navigating Our Tracking/Reporting System

Q: I’m looking below the graph on the main page and I’d like to know what the letters CPM, IMP.Lifetime, CTR today, Impr Today and Converstion day mean?

A:
CPM: The amount you are paying per 1000 times your ad is displayed
IMP Lifetime: How many times the ads in your campaign have been displayed
CTR Today: The Click Through Rate Click is the percentage of people who see your ad and click on it
Impr Today: The amount of times your ads has been displayed today
Conversion Today: This field will only populate if you've implemented our conversion tracking pixel into your affiliate network.

Q: How can I know if my campaign has had any impressions yet?

A:
If you’d like to see how many daily impressions your campaign has received, simply do the following:

Open your account to the page with the big green button on top. Look below the graph and click on the number below “Imp. Lifetime”.
This will take you to the “Daily Campaign Impressions History” page, where you will see the summary of your Impressions, Clicks, CTR and Cost for that campaign.
Below the graph (scroll to the bottom of the page) You will see the “Campaign Report”, with your impressions broken down by date.
Click on the number below “Impressions Delivered” on the date of your choice and you will see how many times each creative delivered and the CTR for each. If you’d like to adjust the dates for your report, simply do so in the upper right hand corner of the screen (scroll up).

If you’d like to look only at the impressions of a specific creative, do the following:

Open your campaign to the ‘Manage Creatives’ page. Click on the number beside ‘Delivered:’ to the right of the creative of your choice. Here you will see the ‘90 Day Creatives History’ page, with the daily impressions, clicks and CTR for that creative.

If you have implemented our conversion pixel and want to glean information from those who have clicked on your ads, do the following:

Open the campaign of your choice to the ‘Manage Creatives’ page and click ‘View Cross Tab Reports’ (highlighted in grey/blue stripe just above the first creative)
Here you will see the ‘Demographic Breakdown’ page, that will give you valuable data about the types of individuals who are clicking on your ads.
This information will not be available to those without the conversion tracking pixel. Note: it is meant to provide a snapshot of the demographic and not an exact record of how many conversions occurred.
If you’d like to create a custom report, go to the main page (with the green button), scroll below the graph and click on “Run Report”. There you’ll be able to create a tailored report based on the information that you’re most interested in.

Q: Why does Google Analytics track a different number of clicks than is showing on my POF account?

A:
It all depends on what Google Analytics considers a 'referral'. POF tracks raw clicks; Google may have certain requirements for a click to be considered a referral. So if someone has their conversion pixel on a page that gets traffic from multiple sources then only the ones associated w/ clicks from POF would get tracked. The POF conversion tracking isn't perfect (due to privacy laws), however it gives a good idea. The best route to track clicks would be through a tracking program such as Prosper 202 or CPV lab because it's always good to cross reference your tracking vs. the networks vs. ours. There is, however a way to monitor conversions on POF and if you’re not using it yet, read the next few answers.

Q: Why are my conversions different on POF than on my affiliate network?

A:
About conversion tracking, unfortunately there's always going to be data discrepancy between POF and your tracking software. Our conversion tracker is not meant to be 100% accurate due to the "cross tab report" that is available in each campaign. The information in that report basically tells you what demographics convert best for you and due to privacy policies, we cannot give 100% of the information. You should setup your own tracking solution via. Tracking202 or something similar. Check out our blog post for an excellent video on how to use it.

Q: What tracking options are available on POF?

A:
If you want to see some really basic data, open your account, look below the graph on the main page (above your campaigns) click on: ‘Run Report’, then click ‘Click here to see previous reporting formats’ in the upper right side, adjust the dates to get the data for the time period of your choice, choose Campaign Demographic Distribution, and voila! You'll have a simple read of which countries and age groups clicked on your ads. There is a better method though. I'll explain : ) With tracking, we have your typical tracking by impressions, clicks per creatives etc. but we also have premium conversion tracking. What I mean by that is, if you use our conversion pixel, we fire back a report to you with what demographics are most likely to convert, down to least likely to convert so it makes optimizing a lot easier. So basically, you cut out the worst performing demo's to ensure your advertising dollars are going to worthwhile demographics. So in order to track your conversions on POF you will need to take a conversion pixel from your POF account and submit it into your Affiliate Network. Read on if you want to implement it!

Q: Is there a way to track conversions on POF?

A:
In order to track your conversions on POF you will need to take a conversion pixel from your POF account and submit it into your Affiliate Network. I will walk you through the steps:

1) Open your account and you will see the opening page featuring a large graph with your campaigns below. 2) Click ‘Conversion Report’ on the right hand side 3) Here you will have the option to Copy and paste ONE of two HTML codes to provide to your AM at your network. Most networks use the image pixel one. 4) Login to your affiliate network and find out where to place the HTML code; it differs according to network or you could ask your affiliate manager for help if you have trouble finding it. 5) Once you have implemented your pixel you will be able to see how many conversion each campaign has. Also, in each individual campaign's cross tab report, a conversion report will show that tell you the demographic most likely to convert, down to least likely to convert. To see an example of a report, see our blog post: http://blog.ads.pof.com/2011/04/01/happy-april-fools-day-a-new-addition-to-your-conversion-report/

Note: The POF conversion tracking isn't perfect (due to privacy laws), however it gives a good idea. It is still a good idea to use other systems such as Tracking202 or CPV lab to track your conversions in order to cross reference your tracking vs. the networks vs. ours.

Q: Is there a way to see what specific creative made a conversion? I can see thorough breakdowns on ctr of the conversions, but I don't see where it shows which creative actually made the conversion.

A:
POF does not have access to information about which creatives make conversions, but tools such as Tracking 202 will do the trick.

Q: I am questioning my exact conversion count; I consider the difference between the POF count as compared to my affiliate network count to be significant.

A:
It depends where the conversion pixel has been placed, it is most likely in the wrong spot if you're seeing a huge discrepancy. The conversion pixel fires whenever the page that it's located on loads, so it sounds like it was placed incorrectly by your affiliate network. Ensure that it is placed on the "thank you page", which is the page that follows the conversion page. The reason for this is that if it is placed on the conversion page but people don't fill out the required fields (but it loads) then our pixel will count it as a conversion.

Q: If I place my conversion pixel on the thank-you page and that page also receives leads from sources outside of POF, will these external visitors also cause the POF conversion pixel to fire?

A:
Conversions are tracked only for click events generated within our ad platform only. So, even if the pixel fires, the conversion is not tracked. So if someone has their conversion pixel on a page that gets traffic from multiple sources then only the ones associated w/ clicks from POF would get tracked.

Impressions

Q: I have some campaigns running but I don’t know where to see how many impressions and clicks I’ve had. Where do I look?

A:
Open up your account and you’ll immediately see a page with the big green 'Create Campaign' button at the top. This is the page you want to be on. Look below the graph and click ‘View’. There you’ll see the drop-down menu and you’ll want to select ‘All'. There you can see all your campaigns. The number of impressions will be in the right hand beside your creatives.

Q: Is there a way to know what my estimated impressions will be before starting my campaign?

A:
Unfortunately not, since our system is based on a live auction system, it's impossible and unreliable to give #'s out when someone could come in later in the day and purchase the once available impressions

Q: I have a campaign targeted to 3 countries. Can you explain how my impressions are displayed?

A:
If you bid $0.15 CPM this means that you pay $0.15 for every 1000 impressions. How they are displayed depends on what you bid and how much it costs to get traffic in a particular country.. For example, if the US costs a higher CPM to get traffic than Canada and Europe, then 1000 impressions will be mostly Canadian and Euro impressions. For this reason, it is really important to have separate campaigns per country so that you know how many impressions are being delivered to each. Ads appear on most pages on the POF website. If you bid $0.15/1000 impressions and your min. payment is $25.00 you will have about 166,666 advertising impressions. Ideally, the first X amount of people within your targets living in USA, Canada, & Europe who log-in right after your ad campaign is created and approved will see the banner ad or word ad that you have created. The determining factor is in how much you bid, because your exposure depends it. If you bid $0.15 CPM, you're almost at the minimum $0.13 bid, which means you're almost last in priority to get your ads delivered. You can imagine the effectiveness of your ad after the person's seen 20 ads already. So while you do get cheap traffic, the quality goes up as your bid goes up.

Q: How do I increase volume in my campaigns?

A:
Here is what you can do to increase volume:

- Try a variety of ad sizes (since diff banner sizes appear on diff pages)
- Increase your bid to get more, and more optimal traffic
- Scale - see if your campaign will work for other demographics
- Open up your frequency cap

Reasons For Being Declined

Advertising guidelines
Q: Hey, why were my soldier ads declined? You used to allow those.

A:
We disallow all images of real soldiers due to the ramifications of the legal situation that has resulted from an affiliate running soldiers. You can run guys that look like soldiers (wearing camouflage or something like that) or guys wearing dog tags but they can't be real soldiers.

Do go ahead and resubmit the ads that you feel aren't real soldiers. Sorry for the trouble. The legal situation has made it an annoyance for us all.

Q: Why were my creatives declined? I have used them in previous campaigns but now they are being rejected. What is the reason for this?

A:
The ad approval team is made up of a number of different individuals who respond to ads in different manners. While we try out best to keep approvals consistent there are always going to be discrepancies. At times sexualized creatives manage to slip although, however it is not our our intention. Pictures where the breasts or buttocks are a focal point are not acceptable. If your subject appears to be naked (even if sensitive areas are not visible) your photo will be rejected. We do not appreciate ads that objectify people as sexual objects. For more information see our blog post about declined ads: http://blog.ads.pof.com/2010/08/26/why-your-ads-are-getting-declined/

Q: I want to make sure I’m on the right track with my ads. Can you give me a general list of reasons why you’ve seen ads declined in the past? That would be helpful.

A:
Sure thing! Various Decline Reasons (Not complete list):

-Sexually suggestive words and phrases such as "hookup" “smoking hot date” “mutually beneficial” etc, are forbidden (anything that implies sex will be declined)
-Misleading content such as putting supposed member names below the photos in ads, play buttons, using familiar UI elements (such as a Facebook ‘Like’ button) are not allowed
-Using any form of made up statistics is misleading (“Increase your chances by 89%” "3000 members online now!")
-Dating Ads must have a call to action that suggests to our users they are leaving our site (sign up, register, Join, Create a profile). "Click here" does not suffice because it does not carry the same indication.
-The promotion of adult or hookup sites such as rudefinder.com is against our guidelines
-Photos where the breasts or buttocks are the focal point of the ad are against our guidelines
- Exit popups are not allowed
- no charging for text messages allowed
- If the product is a rebill, the rebill cost info has to be clearly marked on the first page.
-Unauthorized use of brand logos or celebrities is allowed
-Avoid using the colour blue. If it is considered to be too close to the shades of blue on POF, it will be declined.
-Strobe-like Gif’s will be declined. There must be a 2 second delay on GIF's
-Ads must contain at least one image/picture (text-only ads are not allowed). 3 pictures on one banner is the maximum number of pictures that an ad can have.
-no images of soldiers
-if your ads lack a geographic target they will be declined

Official Decline Reason

1) Inappropriate Image: Banner must have border, 3 pictures MAX, banner must not be all text, cannot use POF colors, 2 second delay on GIFs
2) * Inappropriate Image: incorrect size, excessively large/unnatural breasts, buttocks focused, lingerie, bikini indoors, actual member of POF
3) Prohibited Content: Ad text contains sexual content, 100% Free, "plenty of", Obey, references POF, references the person in the creative, suggests extra-marital dating or promotes alcohol/drug use
4) * Inappropriate Image: incorrect size, excessively large/unnatural breasts, buttocks focused, lingerie, bikini indoors, actual member of POF
5) Reference to PoF: Ad must not be written in the first person or include names or insult our users.
6) Reference to PoF: Dating ads appearing to be a part of Plentyoffish.com must have an action (sign up, register).
7) Prohibited Content: Adult related sites/products, 100% free dating site (incl Singlesnet), offers that charge for receiving text msgs (see advertising guidelines for more)
8) Prohibited Content: Misleading Content or ad contains an element that could be confused with a POF feature.
9) Landing page must specify disclaimer regarding rebilling/charge after completing free trial and must be in the correct language for the country you're targeting.

Account Settings

Email Notification Settings

Q: Every day I receive reminders asking me to refill my account -- but I have $25 in my account! Why am I receiving these emails and can I put an end to them?

A:
Sure thing, it’s an easy fix. Most of our advertisers like to be notified if their account has dropped to below $100 in funds. Since you’re new, you may want to disable these alerts. Simply adjust your account settings so that you are not receiving these reminders. Simply open your account, go to "Manage Account" (upper right side), click on "Email Notification Settings" (upper right side), then choose "No" beside "Notify when funds are low".

Password

Q: When I created my account, I forgot to type in a password. As a result I don’t need a password to login. How do I add one?

A:
To add or change your password, simply do the following:

1) Open your account, click on “MANAGE ACCOUNT” in the upper right hand corner
2) Look to the lower section of the page where it reads ‘Manage Users’, and click on the word [Edit] beside your name.
3) Next, select the box beside the words, “Set Password”.
4) Type in your password
5) Click “Add/Modify User” in the bottom right of the screen.
Voila! You’re done!

Troubleshooting

Q: I received the message, “A Plugin Is Needed To Display This Content" in place of the graph on the login screen of my POF Ads account (in the place of the graph that appears below the green Create Campaign button. What is going on?

A:
Flash player is needed to view the chart; "A Plugin Is Needed To Display This Content" is displayed when the user browser has no adobe flash player installed. Installation of the flash player is possible by going through the link displayed with the message.

Q: I’m getting 404 Error when I hit the ‘Create Campaign’ button. What’s wrong?

A:
The problem may be your browser (try another), Java, Adobe or firewall settings, so do check these out to ensure that these are up to date. This error also occurs when users try to upload images greater than 5MB in size or when users set an end date to their campaign that has already passed. Finally (whew), if you’re using a third party tool such as the POF Ad Submitter, this may be causing the issue, but is unfortunately out of our control.

Q: I just created an ad and I don't see it anywhere...what do I do? when I was done it took me to a page that said try these CPA's. Do I need to submit it again?

A:
This can happen if you've been logged on for 30 minutes; the platform logs you out as a security feature -- but it is frustrating I acknowledge because it happens to me too. Unfortunately yes, you will need to submit it again. Do be sure that the image you're uploading is not over 5MB in size, and that your campaign end dates are set in the future in order to run. If the problem persists (and well before 30 minutes of being logged in), let me know!

Info For Brand New Users:

Q: What types of verticals perform well on POF. Does the biz opp/make money online vertical perform well?

A:
The most popular/best converting verticals on POF are dating, information products (usually dating-related), shopping, zodiac and health/beauty. The biz opp types of ads tend to do better in the UK than in Canada or the US.

Q: Do you have any POF stats that you can share?

A:
Heck yes we do! Here are our statistics:
Reach:
POF has over 149 million visits per month, receives more than 3.7 billion page views per month and engages 1.5 million uniques daily.
US: 92.6 million visits
Canada: 29.5 million visits
UK: 25.2 million visits
Austrailia: 3 million visits
Ireland: 1.3 million visits
Average Site Statistics:
CTR 0.15% Time on site, 15.1 mins
Page Views 22.5 YOY Growth 36%
(Comscore, 2011)
Demographic Breakdown
Gender:
55% Men
45% Women
Education:
College/Uni: 57%
Masters Degree or Higher: 8%
Children in Household: 35%
Income
< 30 K - 27%
30-60 K - 37%
60-100K -26%
100-150K - 6%
150K + - 4%
Age
18 - 24 19%
25 - 34 - 33%
35 - 44 22%
45 - 54 17%
55+ 9%

Q: I’m new to affiliate marketing. What tips can you share with me?

A:
Sure thing! Here are my Top Ten Tips for Newbies:

1) Use 5-10 different creatives, test out different ad texts.
2) Break your target age groups into 5-10 year increments, target messaging and photos to each
3) For dating ads try using amateur photos. We have found them to be more successful than professional ones
4) Try marketing to mobile. Some are finding huge success on it(not all ppl use the app).
5) Shorten your copy -- you only have a second to capture people’s attention.
6) Use tags-- the more personalized the ad, the better.
7) Think of who to exclude in your targeting.
8) Countries should always be split up into separate campaigns (the more campaigns for a single product, the easier it is to see where your money is spent and how each demographic performs. This is a key to making $$$ in affiliate marketing)
9) If you’ve spent over $1K, try out some banners. These are an advantage to your campaign.
10) Be competitive in your bidding -- your exposure depends on it. If you bid near the minimum $0.10 bid you will be among the last in priority to get your ads delivered. You can imagine the effectiveness of your ad after the person's seen 20 ads already. While you can get cheap traffic, the quality goes up as your bid goes up.

Can you give me an idea of some dating sites that I could run on POF?

A:
Sure, here are two incomplete lists of dating sites that we do (and another list of what we don’t) allow to be advertised on POF.

These are examples of good sites:
www.projectcharm.com
www.girlsdateforfree.com
www.foxysingles.com
http://www.spiceornice.com
www.ukchristiandate.com
singlesmeet.com
texasmatch.com
www.datematch.com
boomerdating.com
singleparentclick.com
elove.com
amigos.com
vipsingles.com
jdate.com
singlelove.singlescrowd.com
compatibleinterests.com
www.isingles.co.uk/
mateout.com
www.singleparentmeet.com
findmelove.com
www.flirt.com
www.howaboutwe.com
datefirst.com
www.justdivorcedsingles.com
bigchurch.com
www.corazon.com
www.blossoms.com
http://www.cupidswand.com/
http://www.singles-dating-site.co.uk
datingsmokers.com
www.datingdirect.com
www.faithfuls.com
http://www.vipsingles.com
www.amor.com
http://www.saucyorsweet.com
http://www.sweetorsaucy.com
http://fortyplusingles.com
AmoLatina.com
http://www.anastasiadate.com/
www.dateafter40.com
http://www.speeddate.com/
www.matchmaker.com
http://whitelabeldating.cupidplc.com/
http://www.love2meet.com/
http://www.meetlocals.com/
http://www.asianandlonely.com
russianbrides
match.com
cupid.com
richmen.com
Mate1.com


Banned Sites (List not complete):
SavageHearts
MaximDating.co.uk
fit-dates.co.uk
bestfriendship.co.uk
revealdating.co.uk
cosmodating
friendsofyours.com
more dating
zoo hot dates
FHM dates
Closer love
Bauer Radio Stations
Scarlet Dating
Daily Star Dating
PlentyMoreFish
Game 4-a-Date
Shortlistdating.com
TheMeetingPoint.come/ie
Sundayworlddating.com
J Media
Borders Dating
Slow Dating
Instant Friends
HelpFindinglove.co.uk
Canoodle
Dateline
Matelocal.com
http://www.smartdate.com
www.koopa.com
www.sugarbbw.com
www.blackdating.com
www.blackflirting.com
Matchsign.com
http://www.singlesnet.com
http://www.benaughty.com
http://www.c-date.com
http://www.zoosk.com
http://www.okcupid.com
http://www.ashleymadison.com
http://www.seductivesearch.com/
www.itscalleddating.com
http://www.oasisactive.com
www.spiceornice.com
www.mateordate.com
www.clickluv.com
http://www.uptomeet.com
http://www.localandlonely.com/
http://www.couplesmaker.com
http://www.tchatfranco.com/
singlesonline.com
Rudefinder.com
www.twomangoes.com
singleparents.com
www.spiritualsingles.com
gottomeet.com
foxysingles.com / foxy-singles.com
http://www.lovescanner.com
http://www.zip2date.com
http://www.oasis.com
www.isingles.co.uk
www.isingles.com
http://www.meetmoresinglesusa.com
http://duodater.com
www.fast-match.com
lovescanner.com
Datematch.com
BBWtodate.com
FatFlirt.com
FindBBWsex.com
casualdates.com
hotlocalcougars.com
http://www.elitemate.com
Flirtfair.ca
Flirtfair.es
Flirtfair.fr
sugarbbw,com
http://tour.ihookup.com
badoo
www.blackfling.com
datenation.com
passion.com

Verification